A Comparison of Two Logit Models in the Analysis of Qualitative Marketing Data

• 1 November 1979
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 16  (4) , 533
• https://doi.org/10.2307/3150813

Abstract

Keywords

• TWO LOGIT
• QUALITATIVE MARKETING
• MARKETING DATA
• LOGIT MODELS
• ANALYSIS OF QUALITATIVE
• COMPARISON