Perceptions of alcohol by student drinkers at university

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Abstract
To provide a framework in which to design alcohol interventions for university students that would take account of their subjective experiences and perspectives, student drinkers were surveyed about selected alcohol‐related behaviours and attitudes and asked to nominate what they considered to be the primary negative and positive aspects of alcohol use. The results revealed a concentration on short‐term negative outcomes and an emphasis on sociability as the major benefit of consumption. Drinking specifically for intoxication was also a positive outcome for males in particular. The implications of these results for the preparation of meaningful interventions are discussed.