Attitude Change or Attitude Formation? An Unanswered Question
- 1 March 1978
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 4 (4) , 271-276
- https://doi.org/10.1086/208707
Abstract
Carnegie-Mellon University Marketing Seminar; Attitude Change or Attitude Formation? An Unanswered Question, Journal of Consumer Research, Volume 4, Issue 4, 1Keywords
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