Cigarette Advertising and Media Coverage of Smoking and Health

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Abstract
ON November 7, 1983, Newsweek published a supplement on "Personal Health Care" prepared by the American Medical Association (AMA) with financial support from the magazine. "This special supplement," the text stated, "offers easily understandable information on good health from the most knowledgeable and dependable source available: the medical profession itself." The supplement promised to discuss "the most important things" related to health and devoted full pages among its 16 pages of text to detailed advice on diet, exercise, weight control, and stress. Although the Surgeon General of the United States has labeled cigarette smoking "the chief, single, avoidable cause of . . .