Effects of Self-Referencing on Persuasion
- 1 June 1995
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 22 (1) , 17-26
- https://doi.org/10.1086/209432
Abstract
Two experiments manipulate self-referencing by varying copy writing strategy. It is found that increasing self-referencing increases message elaboratKeywords
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