Communication and Control Processes in the Delivery of Service Quality
- 1 April 1988
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 52 (2) , 35
- https://doi.org/10.2307/1251263
Abstract
Delivering consistently good service quality is difficult but profitable for service organizations. Understanding why it is so difficult and how it might be fac...Keywords
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