Feelings, direction of attention, and expressed evaluations of others

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Abstract
Noting the occasional inconsistency in the results of studies of the effects of negative affect on thoughts and actions in social situations, it is suggested that: (1) self-regulatory mechanisms sometimes intervene to determine what people experiencing unpleasant feeling will say (and maybe think) about others around them; and (2) at least some of these mechanisms may have to be activated by relatively high-level cognitive processing and are not always operative. More specifically. the theoretical analysis presented here holds that many different kinds of negative affect will prime thoughts having a negative meaning, including unfavourable judgements of others. However, negative affect does not always lead to openly expressed negative opinions and actions. It is proposed that attention to one's moderately unpleasant feelings tends to moderate the effect of negative affect on subsequent negative thoughts and actions by activating “higher-level” cognitive processing so that consideration is given to different kinds of knowledge pertinent to the given situation, including the social rules defining what is desirable and whatever relevant information is provided in the situation. Two experiments are reported, employing greatly different procedures and subjects of both sexes. in support of this analysis. The seeming disparity between the present conception and self-awareness theory is also discussed. and it is noted that these formulations are actually not at odds. Suggestions are made for further research.