The Power of Partnerships
- 1 June 1991
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 12 (6) , 4-8
- https://doi.org/10.1108/eb039448
Abstract
Increased competition, especially from foreign competitors, and the rising cost of technology have forced companies to seek out strategic alliances. A growing number of firms have learned to reap the benefits—while avoiding the pitfalls—of partnering.Keywords
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