Comparing Derived Importance Weights Across Attributes

Open Access

1 March 1982

journal article
Published by Oxford University Press (OUP) in Journal of Consumer Research

Vol. 8 (4) , 471-474
https://doi.org/10.1086/208890

Abstract

Dick R. Wittink, Lakshman Krishnamurthi, Julia B. Nutter; Comparing Derived Importance Weights Across Attributes, Journal of Consumer Research, Volume 8, Issue

Keywords

JOURNAL
CONSUMER RESEARCH
JULIA
DERIVED IMPORTANCE
WITTINK
ATTRIBUTES DICK
LAKSHMAN KRISHNAMURTHI

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