New emphases in product planning and strategy development

• 1 January 1977
• journal article
• Published by Elsevier in Industrial Marketing Management
• Vol. 6  (6) , 410-419
• https://doi.org/10.1016/0019-8501(77)90003-7

Abstract

Keywords

• NEW EMPHASES
• PRODUCT PLANNING
• STRATEGY DEVELOPMENT
• EMPHASES IN PRODUCT
• PLANNING AND STRATEGY