The Pretest in Survey Research: Issues and Preliminary Findings
Open Access
- 1 May 1982
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 19 (2) , 269-273
- https://doi.org/10.1177/002224378201900211
Abstract
Despite their widely recognized importance in survey research, pretests have received little methodological attention. The authors summarize the current state of the art and report results from an empirical investigation of the effectiveness of respondent verbalizations in pretesting. The results suggest that pretesting is effective in identifying some types of problem questions but not others.Keywords
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