A framework for strategic industrial pricing
- 31 January 1979
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 8 (1) , 75-80
- https://doi.org/10.1016/0019-8501(79)90022-1
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- The importance of price as a choice criterion for industrial purchasing decisionsIndustrial Marketing Management, 1976
- Physical Distribution Service in Industrial Purchase DecisionsJournal of Marketing, 1976
- Risk-Aversive Pricing Policies: Problems and AlternativesJournal of Marketing, 1976