The International Tourism Market in Eastern Europe

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Abstract
Estimates presented of the size of the international tourism markets of the European CMEA countries, the USSR and Yugoslavia show that only Yugoslavia is an established centre for tourist development. Data on tourist arrivals and tourist receipts are presented. International tourist receipts account for approximately two per cent of National Product in Yugoslavia and Hungary and are much smaller in the other economies as far as can be ascertained. The major constraints on further tourist developments in CMEA countries are political and economic planning constraints, the cost of development of tourist amenities and the low priority assigned to tourism. Short-term increases can be brought about by improved marketing and promotion of the considerable attractions of Eastern European countries as tourist destinations.

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