Return on Quality (ROQ): Making Service Quality Financially Accountable
- 1 April 1995
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 59 (2) , 58
- https://doi.org/10.2307/1252073
Abstract
Many companies have been disappointed by a lack of results from their quality efforts. The financial benefits of quality, which had been assumed as a matter of ...Keywords
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