Chapter 1: The Advantages of Compliance or the Disadvantages of Noncompliance? A Meta-Analytic Review of the Relative Persuasive Effectiveness of Gain-Framed and Loss-Framed Messages
- 1 January 2006
- journal article
- review article
- Published by Taylor & Francis in Communication Yearbook
- Vol. 30 (1) , 1-43
- https://doi.org/10.1207/s15567419cy3001_1
Abstract
No abstract availableThis publication has 102 references indexed in Scilit:
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