The Effects of Frequency Knowledge on Consumer Decision Making
- 1 June 1987
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 14 (1) , 14-25
- https://doi.org/10.1086/209089
Abstract
The proposition is advanced that knowledge about the mere number of positive and negative attributes possessed by a brand is an important component oKeywords
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