Some Effects of Variations in Message Quality

1 September 1966

journal article
Published by SAGE Publications in Journalism Quarterly

Vol. 43 (3) , 486-492
https://doi.org/10.1177/107769906604300310

Abstract

At least at extreme levels, error-laden copy produces effects on the evaluation given the message and its source, and on information imparted, but shows no effect on persuasion.

Keywords

EXTREME LEVELS
NO EFFECT
MESSAGE QUALITY
ERROR LADEN
INFORMATION IMPARTED
LADEN COPY
COPY PRODUCES
PRODUCES EFFECTS

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