Sweet talk: The moral rhetoric against sugar
- 1 March 1983
- journal article
- research article
- Published by Taylor & Francis in Central States Speech Journal
- Vol. 34 (1) , 19-32
- https://doi.org/10.1080/10510978309368111
Abstract
This essay explores the notion that entire American belief systems are played and displayed in communication about sugar. Drawing on the work of symbolic anthropologists and Kenneth Burke, it probes the deep structure of meanings beneath surface communication about sugar in “popular science” writings.Keywords
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