Corporate advocacy: An application of speech communication perspectives and skills—and more

1 September 1980

journal article
features
Published by Taylor & Francis in Communication Education

Vol. 29 (4) , 370-377
https://doi.org/10.1080/03634528009378442

Abstract

This essay supports the importance of the speech communication discipline by demonstrating the centrality of rhetorical communication in corporate advocacy, or issue management. The essay (1) characterizes an emerging field that reflects an ancient tradition of issue analysis, (2) shows how effective advocates are trained through speech communication curricula, and (3) suggests additional areas of help in educating effective issue managers.

Keywords

This publication has 3 references indexed in Scilit:

ACCURACY OF COMMUNICATION FROM AN EXTERNAL PUBLIC TO EMPLOYEES IN A FORMAL ORGANIZATION
Human Communication Research, 1978
Measurement in public relations—An overview
Public Relations Review, 1977
A Grammar of Motives
Published by University of California Press ,1969