Marketing Strategies for Libraries
- 1 January 1983
- journal article
- Published by Emerald Publishing in Library Management
- Vol. 4 (1) , 1-54
- https://doi.org/10.1108/eb054863
Abstract
Library services face many problems at the present time: problems to do with funding and priorities which lead to questions about how we can change and where our future lies. These questions concern the library's relationship with its external environment — its strategy. Such a strategic focus is one which all library managers would do well to develop.Keywords
This publication has 6 references indexed in Scilit:
- A Management Guide to Market ResearchPublished by Springer Nature ,1977
- Comprehensive planning for librariesLong Range Planning, 1976
- MarketingPublished by Springer Nature ,1976
- The Major Tasks of Marketing ManagementJournal of Marketing, 1973
- A Generic Concept of MarketingJournal of Marketing, 1972
- Merchandising Commodities and Citizenship on TelevisionPublic Opinion Quarterly, 1951