Correcting Nonresponse Bias in Mail Questionnaires

• 1 May 1971
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 8  (2) , 233
• https://doi.org/10.2307/3149767

Abstract

Keywords

• MAIL QUESTIONNAIRES
• CORRECTING NONRESPONSE BIAS
• BIAS IN MAIL