Who's Out There Anyway? Bringing Awareness of Multiple Audiences Into the Business-Writing Class
- 1 September 1987
- journal article
- Published by SAGE Publications in Iowa State Journal of Business and Technical Communication
- Vol. 1 (2) , 45-69
- https://doi.org/10.1177/105065198700100205
Abstract
Business writing requires awareness of the corporate community and its many audiences, an awareness that is difficult to provide in the classroom. Of fering students a conceptual model of the business-writing process, its audience demands and context, provides them with a basis for analyzing writ ing tasks and constructing hypothetical situations around case studies. Student texts written to a case study show student strategies; texts by experi enced writers and a memo written in the workplace reveal audience concerns common to business-writing situations. A conceptual model is presented.Keywords
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