A Marketer's Guide to Log-Linear Models for Qualitative Data Analysis

• 1 January 1980
• journal article
• Published by SAGE Publications in Journal of Marketing
• Vol. 44  (3) , 40
• https://doi.org/10.2307/1251110

Abstract

Keywords

• DATA ANALYSIS
• MARKETER'S GUIDE
• QUALITATIVE
• LOG LINEAR
• LINEAR MODELS