A Customer-Oriented Approach for Determining Market Structures
- 1 January 1984
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 48 (2) , 32
- https://doi.org/10.2307/1251212
Abstract
A framework for market analysis based on customer perceptions of substitutability-in-use is presented. An empirical application in the financial/banking service...Keywords
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