UNDERSTANDING STRATEGIC CHANGE: THE CONTRIBUTION OF ARCHETYPES.
- 1 October 1993
- journal article
- Published by Academy of Management in The Academy of Management Journal
- Vol. 36 (5) , 1052-1081
- https://doi.org/10.2307/256645
Abstract
We examined the concept of archetype, implicit in a number of contemporary approaches to the study of organizational design and change. Despite an emerging interest in archetypes, the concept has received inadequate investigation. The present article offers a basis for definition of the concept and sets down three assumptions, which we tested using data collected longitudinally from 24 organizations. We present a number of theoretical and methodological implications of the archetype approach to the study of organizational change.Keywords
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