Transfer of Verbal Conditioning to Non-Verbal Behavior
- 1 June 1967
- journal article
- research article
- Published by SAGE Publications in Psychological Reports
- Vol. 20 (3) , 979-986
- https://doi.org/10.2466/pr0.1967.20.3.979
Abstract
In this study neutral syllables pre-rated on Osgood's semantic differential scale were presented as names of blocks. After negative meaning was associated with the syllable XEH Ss re-rated the syllables on three descriptive scales. This conditioning of meaning was established by using unpleasant, weak, and mixed weak-unpleasant evaluative words. These affects were shown to be conditionable to the syllable XEH, to be transferable to a wooden block named XEH, and to be able to modify S's non-verbal behavior toward the labeled object, block XEH. The application of such words as negative reinforcers in psychotherapy was endorsed.This publication has 6 references indexed in Scilit:
- Denotative meaning established by classical conditioning.Journal of Experimental Psychology, 1961
- Attitudes established by classical conditioning.The Journal of Abnormal and Social Psychology, 1958
- Meaning established by classical conditioning.Journal of Experimental Psychology, 1957
- Attitude formation: the development of a color-preference response through mediated generalization.The Journal of Abnormal and Social Psychology, 1955
- Factor analysis of meaning.Journal of Experimental Psychology, 1955
- The nature and measurement of meaning.Psychological Bulletin, 1952