The evolution of strategic marketing

• 31 December 1983
• journal article
• Published by Elsevier in Journal of Business Research
• Vol. 11  (4) , 409-425
• https://doi.org/10.1016/0148-2963(83)90002-4

Abstract

Keywords

• STRATEGIC MARKETING
• CORPORATE STRATEGY
• EVOLUTION OF STRATEGIC
• ARTICLE EXAMINES
• REPLACE TRADITIONAL
• MARKETING THIS ARTICLE