Strategic planning of physical distribution systems
- 1 January 1971
- journal article
- Published by Emerald Publishing in International Journal of Physical Distribution
- Vol. 1 (1) , 20-25
- https://doi.org/10.1108/eb014259
Abstract
Because of the marketing role of distribution it is not always appropriate to take a cost minimisation approach to distribution planning — the needs of the market must first be understood.Keywords
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