The Stimulation and Planning of Blood Donation: A Marketing Problem
- 1 June 1983
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 17 (6) , 65-73
- https://doi.org/10.1108/eum0000000004824
Abstract
The Stimulation and Planning of Blood Donation: A Marketing ProblemKeywords
This publication has 2 references indexed in Scilit:
- Psychographic and Demographic Characteristics of Blood DonorsJournal of Consumer Research, 1981
- The Motivations of Blood Donors*Transfusion, 1965