Context and Task Effects on Choice Deferral

• 1 January 1997
• journal article
• Published by Springer Nature in Marketing Letters
• Vol. 8  (1) , 119-130
• https://doi.org/10.1023/a:1007997613607

Abstract

Keywords

• RESEARCH
• DECISION MAKING
• CHOICE
• DIFFICULTY
• CONSUMER
• BUILDING
• PREFERENCES
• CHOOSING
• ATTRACTIVENESS AND DECISION