Conflicting Dispatches from the Tobacco Wars

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Abstract
Prevention and cessation are the two principal strategies in the battle against tobacco. Prevention efforts are aimed at discouraging people — generally children and youth — from starting to smoke. Prevention strategies include antitobacco education, countermarketing, guidance on ways to resist pressures to experiment with tobacco, increased taxes on tobacco products, advertising and marketing restrictions, placement of warning labels on products and advertisements, enforcement of laws governing the minimal age to purchase, and efforts to influence social norms.Equally important are efforts to help smokers quit. Nicotine is one of the most addictive substances we know, and although 70 percent . . .