Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States

1 April 1988

journal article
Published by SAGE Publications in Journal of Marketing

Vol. 52 (2) , 75
https://doi.org/10.2307/1251266

Abstract

In the past, research has found that the portrayal of sex roles in advertising has not reflected equality or reality. Further, studies typically have examined o...

Keywords

ADVERTISING
STUDIES TYPICALLY
TELEVISION ADVERTISEMENTS
REFLECTED EQUALITY
PORTRAYAL
AUSTRALIA
MEXICO
UNITED STATES
SEX

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