Separating Perceptual Dimensions from Affective Overtones: An Application to Consumer Aesthetics
- 1 March 1979
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 5 (4) , 272-283
- https://doi.org/10.1086/208739
Abstract
Different types of perceptual distortion due to affective overtones are identified. A procedure, which deals with problems of distortion more comprehKeywords
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