Brand Substitution—The Consumer’s Viewpoint

• 1 July 1975
• journal article
• Published by Elsevier in Journal of the American Pharmaceutical Association (1961)
• Vol. 15  (7) , 382-385
• https://doi.org/10.1016/s0003-0465(15)32085-1

Abstract

Keywords

• BRAND SUBSTITUTION
• CONSUMER
• VIEWPOINT