Research note and communication. Reversing the images of BCG's growth/share matrix

• 1 January 1984
• journal article
• research article
• Published by Wiley in Strategic Management Journal
• Vol. 5  (1) , 93-97
• https://doi.org/10.1002/smj.4250050107

Abstract

Keywords

• MATRIX
• GROWTH/SHARE
• OVERSIMPLIFICATIONS
• OVERSIMPLIFIED
• PRESS
• BULL
• BOSTON
• BCG'S
• LANGUAGE
• CONSULTING