THE EFFECT OF ORIENTATION ON THE RECOGNITION OF SIMPLE MAPS
- 1 December 1976
- journal article
- research article
- Published by University of Toronto Press Inc. (UTPress) in Cartographica: The International Journal for Geographic Information and Geovisualization
- Vol. 13 (2) , 132-138
- https://doi.org/10.3138/n376-3l35-0484-1353
Abstract
Orientation of maps with north at the top is a cartographic convention, though many notable exceptions exist. Psychological studies suggest map users will have difficulty in recognizing other orientations. Simple outline maps were presented to geography and psychology students in both normal and rotated orientations. The effects of class membership, order of maps, and viewing time were examined and the only qignificant factor affecting map recognition was class membership. Geography students were better at recognizing normally oriented maps, but the groups were more similar in recognizing rotated maps.Keywords
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