Use of a Recall Criterion in Measuring the Educational Television Audience

• 1 January 1962
• journal article
• Published by Oxford University Press (OUP) in Public Opinion Quarterly
• Vol. 26  (1) , 114-121
• https://doi.org/10.1086/267077

Abstract

Keywords

• TELEVISION AUDIENCE
• RECALL CRITERION
• EDUCATIONAL TELEVISION
• MEASURING
• USE