A SYSTEMATIC APPROACH TO ANALYSING CONSUMER COMPLAINTS *

• 1 March 1977
• journal article
• Published by Wiley in Journal of Consumer Studies and Home Economics
• Vol. 1  (1) , 3-20
• https://doi.org/10.1111/j.1470-6431.1977.tb00183.x

Abstract

Keywords

• SYSTEMATIC APPROACH
• APPROACH TO ANALYSING
• ANALYSING CONSUMER COMPLAINTS