The Future for Trading Stamps and Games
Open Access
- 1 January 1969
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 33 (1) , 45-52
- https://doi.org/10.1177/002224296903300108
Abstract
Trading stamps and customer games of chance have been two of the more important types of nonprice promotion in the supermarket industry. The employment of these two promotional tools has declined from their peak years. This article is concerned with the question of whether the use of stamps and games has stabilized or if the use of trading stamps and games is in the early stages of a major decline.Keywords
This publication has 0 references indexed in Scilit: