Comparing effect coded models of choice shifts
- 1 December 1988
- journal article
- research article
- Published by Taylor & Francis in Communication Research Reports
- Vol. 5 (2) , 180-186
- https://doi.org/10.1080/08824098809359821
Abstract
Two studies compare social comparison, persuasive argument, and dual process models of the choice shift. The data are consistent with the dual process models and are discussed in terms of their consistency with Isenberg's (1986) meta‐analysis of the choice shift literature.Keywords
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