Social Networks, Personalized Advertising, and Privacy Controls
Preprint
- 1 January 2011
- preprint
- Published by Elsevier in SSRN Electronic Journal
Abstract
This paper investigates how internet users' perception of control over their personal information affects how likely they are to click on online advertising. ThKeywords
All Related Versions
This publication has 33 references indexed in Scilit:
- Social AdvertisingSSRN Electronic Journal, 2012
- The Taste for Privacy: An Analysis of College Student Privacy Settings in an Online Social NetworkJournal of Computer-Mediated Communication, 2008
- Emotional and Deliberative Reactions to a Public CrisisPsychological Science, 2005
- How Much Should We Trust Differences-In-Differences Estimates?The Quarterly Journal of Economics, 2004
- Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up AdsJournal of Advertising, 2002
- Changing the world and changing the self: A two-process model of perceived control.Journal of Personality and Social Psychology, 1982
- Variables affecting perceptions of invasion of privacy in a personnel selection situation.Journal of Applied Psychology, 1980
- Consumer Behavior and Psychological ReactanceJournal of Consumer Research, 1980
- Hospital Patient Behavior: Reactance, Helplessness, or Control?Journal of Social Issues, 1979
- Procedures for Detecting Outlying Observations in SamplesTechnometrics, 1969