Towards a semiotics of typography
Top Cited Papers
- 7 July 2006
- journal article
- Published by John Benjamins Publishing Company in Identifying Information and Tenor in Texts
- Vol. 14 (2) , 139-155
- https://doi.org/10.1075/idj.14.2.06lee
Abstract
This article outlines a social semiotic approach to analysing the ideational, interpersonal and textual meaning potentials of letter forms, drawing on Jakobson’s distinctive feature analysis and Lakoff and Johnson’s theory of experiential metaphor. Distinctive features are recognized and applied to the analysis of examples: weight, expansion, slope, curvature, connectivity, orientation and regularity.Keywords
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