An explanation of the coming stagnation of information search services

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Abstract
Analyses of the on‐line search market have been subject to several serious misconceptions concerning the service retailers, i.e. the information search services (ISS). One of the consequences of this is that the ISS growth potential has been overestimated. The paper points out that, even if there is an overall growth in on‐line searching, the individual ISSs will typically show a stagnation after just over two years. Since the average operative age of an ISS is about two years, it is possible that even the aggregate growth in the next few years will be less than the present. This decline in growth rate is not inevitable but likely.

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