Is Marketing Defaulting Its Responsibilities?
- 1 January 1983
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 47 (4) , 32
- https://doi.org/10.2307/1251396
Abstract
Can marketing fulfill the broad opportunities available to it and the demands made upon it, while concentrating on a limited scope of its domain? As a disciplin...Keywords
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