Marketing Opportunities in the Developing World: An Indian Experience
- 1 January 1997
- journal article
- Published by SAGE Publications in Vision: The Journal of Business Perspective
- Vol. 1 (1) , 18-23
- https://doi.org/10.1177/09722629x97001001003
Abstract
In a developing country, marketing is the prime mover in the drive to sell more goods. Yet the professionals who work in this hardheaded world readily set aside some of their time, skill and money to promote the public good - without thought of profit. This paper attempts to evolve a model of opportunity analysis for (social) marketing in a developing country through various illustrations in the development context.Keywords
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