Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction
- 1 December 1993
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 20 (3) , 451-466
- https://doi.org/10.1086/209361
Abstract
This article examines the underlying dimensionality of three aspects of the post-consumption experience—product evaluation, product-elicited affect,Keywords
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