The Competitive Position of Newspapers in the Local Retail Market
- 1 June 1993
- journal article
- research article
- Published by SAGE Publications in Newspaper Research Journal
- Vol. 14 (3-4) , 70-81
- https://doi.org/10.1177/073953299301400308
Abstract
Better prepared sales people, capable of market planning and interpretation of research, would be welcomed by local advertisers; and improvements in ordering procedures would also make the sales representative more effective.Keywords
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