Sex‐role stereotyping in British radio advertisements

• 6 June 1986
• journal article
• Published by Wiley in British Journal of Social Psychology
• Vol. 25  (2) , 165-171
• https://doi.org/10.1111/j.2044-8309.1986.tb00715.x

Abstract

Keywords

• ROLE STEREOTYPING
• SEX
• TELEVISION ADVERTISEMENTS
• FEMALES
• BRITISH RADIO
• RADIO ADVERTISEMENTS