The Chaos of Competition Indicated by Consumer Reports
Open Access
- 1 July 1969
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 33 (3) , 26-34
- https://doi.org/10.1177/002224296903300305
Abstract
Is quality associated with price? Do products maintain the same degree of association between price and quality over time? Do particular brands of products maintain their quality-price position relative to competition? When a brand shifts its qualitative rank, does its price position also change? These are some of the questions the authors attempt to answer through analysis of reports published by Consumers Union.Keywords
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