Measuring Price Thresholds by Psychophysics and Latitudes of Acceptance

• 1 November 1971
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 8  (4) , 460
• https://doi.org/10.2307/3150237

Abstract

Keywords

• THRESHOLDS BY PSYCHOPHYSICS
• LATITUDES OF ACCEPTANCE
• MEASURING PRICE
• PRICE THRESHOLDS
• PSYCHOPHYSICS AND LATITUDES